The requirement for the stand was that it needed to be suitable for use at both a solar and a mining event which meant designing a stand that could be adaptable in both the configuration and the design. I researched companies who specialise in the production of exhibition stands and settled on one that provided the stand graphics in multiple panels. This meant ordering two extra panels for the stand to be adaptable rather than having two full graphics which ultimately would have been at greater cost too.
Creating print ready files for this stand was a challenge as I had to ensure that the bleed was set up correctly, which was especially difficult due to there being text that carried over from panel to panel.
Part of the requirement for events is to create to scale layout plans of the company stand with all the furniture, stands included. This was slightly out of my comfort zone but nevertheless something that I was happy to challenge myself with. This was not only important for health and safety but also provided my colleagues with a clear plan of how to set up the stand when they arrived at the exhibition.
Assets specifically made for each exhibition were also required. This meant creating a leaflet and also additional giveaway items and interest options for the stand such as a company branded Rubik's cube and a spinning wheel of fortune.
The leaflet also required an adaptable layout, again so we could re-use the formatting for each exhibition. This meant some careful decisions to ensure that the layout could be changed but still kept design consistency with different content.
Creating 2D designs and seeing them come to life as 3D formats is really rewarding and being able to complete this process from initial designs to finding a supplier predominantly off my own back has added a new dimension of knowledge to my skillset.
