When I joined the company they were going through a rebrand and this became a huge part of my role. They had been producing a monthly magazine but this had lost traction and stopped being created due to lack of design. However, I was able to bring it back to life and it is now being created every month. As this magazine is a sub-brand of the company, it was exciting to be able to create a logo and assets to go with this that were slightly less restrained than the usual brand work. All the issues are created as flip magazines and hosted on the website under the WTFX tab and also sent out with an email created in html.
Banner design, from the original straight after the rebrand to some more recent changes
First page layout iterations of the first WTFX magazine after the rebrand
Development of the article layout in the first issue
Article from the most recent issue. We use it as a recurring document so each issue published has the articles from previous issues back dated inside. The contents page has developed to reflect this.
Working in photoshop to create a shadowed mockup of the magazine
Although the magazine is predominantly an online format, we have also had it printed to hand out at exhibitions that we have attended. I was responsible for sourcing the printer at a reasonable cost, creating print files, and ensuring all of this was done in time for the event.
