The company LinkedIn is a great place for me to showcase a lot of what I have done. As well as the daily morning update, the company creates weekly updates that are presented in the branding. I have created powerpoint templates for my colleagues and trained them on how to change the background image to provide some independency with the content they produce.
Experimentation with different layouts is important for this content as it changes every week, so there has to be a template that works for differing text lengths.
When attending exhibitions, LinkedIn plays a huge part in gaining attraction and letting our followers and prospective clients know where they can come and speak to us. I create employee posts and company page posts to provide consistent branding across the business. I always find it valuable to offer different options for imagery, this also shows some difference across employee and company posts whilst keeping the same branding.
During December I worked on a company LinkedIn campaign '12 days of HCFXmas'. Other than the content, I was the one who presented the idea and carried out all of the design work and scheduling of the posts throughout December.
