This project had a very quick turnaround which meant that deadlines for feedback had to be strictly adhered to in order to ensure that the final deadline was met. The business Mobility Trust required rebranding and the below images show the process taken to achieve the final project. As this was part of a real job, a blog post was written about the process.
As the first years had so many different businesses and branding guidelines to choose from, mine were not used so I do not have an example of the guidelines in use. However, I did use the colour palette and one of the typeface choices from these guidelines in my own website project so was able to experiment with how these elements worked together.
Initial logo sketches
Developed logo ideas
Type experiments
Finished brand guidelines
